The Principles of Design: Font Choices

Visual layout (including font choices) makes your context more convincing.

The Daily Post

Hi bloggers! My name’s Kjell Reigstad, and I’m a designer at Automattic. This is part six in my monthly series on “The Principles of Design.” In this series, I share some of the basic tenets of design, and we explore how to apply them to your blog.
Previous installments:

Visual Hierarchy
Color Harmony
Design Iteration & Feedback

There are millions of beautiful typefaces out in the world. They’re easy to appreciate but sometimes it can be daunting to actually choose one. On, we’ve recently added a number of new typeface options for everyone, so I thought I’d share a few pieces of advice on selecting fonts for your blog.

Context is key

When choosing a font, the most important thing to consider is the sort of text it’ll be applied to. This will help determine whether you’re looking for a display face or a text face.

Display faces are meant to…

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